On occasion...

On occasion you will not be able to determine the question easily just by thinking through the introduction. In that case, look at the material you intend to include in the body. Whenever you have a set of points you want to make, you want to make them because you think the reader should know them. Why should he know them? Only because they answer a question. Why would that question have arisen? Because of his situation. So that by working backwards, you can invent a plausible introduction to give your question a logical provenance.

Barbara Minto - The Pyramid Principle
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