Doing what we've always done vs delivering value

We are repeatedly struck how the definition of value is skewed everywhere by the power of pre-existing organizations, technologies and un-depreciated assets, along with out-dated thinking about economies of scale.  Managers around the world tend to say ″This product is what we know how to produce using the assets we've already bought, so if customers don't respond we'll adjust the price or add bells and whistles."  What they should be doing is fundamentally re-thinking value from the point of view of the customer.

From: Womack and Jones - Lean Thinking

 

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